Window treatment entrepreneur talks trends

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Window treatment entrepreneur talks trends


After a decade working in the fashion industry where Davina Ogilvie held buying and merchandising leadership positions at companies such as J.Crew, Steven Alan, and Macy’s, she started Wovn Home, an online custom window treatment company, that tapped not only her business and design experience, but a lifelong passion for textiles.

Born in Thailand, Ogilvie grew up with an awareness of beautiful textiles. In her family home in Bangkok, there were always unique and elegant window treatments – formal silk drapery in the dining room and toile in her parents’ bedroom. She says they were a unifying element, like art in themselves, “they tied each room together seamlessly.”

Now living in Manhattan with Wovn’s workrooms located in North Carolina, Ogilvie says that she has found a niche among designers in picking up the slack that larger workrooms across the country are experiencing, and has worked on projects with designers such as David Netto and Peter Dunham. She mentions that upcoming collaborations are in the works with Dutch artist Marika Meyer and others.

With all the projects passing through Wovn’s workrooms, Ogilvie shares five window treatment trends she’s seeing more and more of…

CAFE PANELS

“We have been seeing more interest in café panels in the last year, which are a wonderful way to create privacy and while allowing light to come through above. Café panels were often viewed as very traditional and out of date, but with a linen fabric can look very clean and soft and fulfill functional needs. We’ve been fabricating them recently for bathrooms, kitchens and laundry rooms, most often hung just slightly above the midpoint of a window on thin sleek hardware.”

AUTOMATION

“Automation is also seeing more of an uptick. After a lot of demand from our trade clients, we are now offering them as a service to designers in the New York area. These are a great solution where large roman shades are specified, as manually operating a large roman – especially if blackout – can be very heavy. We always recommend using a professional window treatment measurer and installer for battery operated window treatments.”

PLAYFUL COLORS

“While we offer the trade the ability to use COM, WovnHome stocks a curated assortment of Belgian linen fabrics. While our top sellers have been Ivory and white in the past, we are seeing more demand in our other fabrics like Peony and Marigold, which are more playful colors in a muted tone, in a textured and nubby linen.”

LAYERING

“More of our clients are recently interested in layering window treatments – for example a roman paired with drapery. This is a wonderful way to add extra softness and texture to a room visually, making it look rich and layered. But it is also a very practical solution when flexibility for light control and privacy is desired. It allows for different options for light control, as drawing the shade and drapery can create total darkness if preferred.’

EMBELLISHMENTS

“There’s a lot more interest in embellishments that once seemed dated or overly traditional, but now are quite popular – things like these scalloped edge romans, or soft/relaxed romans that curve at the bottom, more pattern fabrics, more trim, more more, more!”

 





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