Starting a business is never an easy job! And so is naming the business. It might look simple and exciting on paper, but challenges accumulate when you get to do the business. Are you starting a clothing brand? If yes, then you should get careful about what you name it. People will know your business based on its name. Once you name the company, you can’t go and change it. It’s not that you can’t change the name, but it won’t positively impact the business, especially when you have to spend both dollars and time on your branding activities.
Today, some companies enable you to decide on names for clothing brand. These companies come with sample clothing brand names that you can choose for yourself. But selecting just one generic name or a name that sounds good is not the way to go. You need to arrive at the final decision after assessing a few things. Here are a few essential factors to consider:
- Think about your target audience
Who are you planning the clothing line for? Are you targeting adults, senior citizens, or the youth? Also, are you focusing on casual wear or formal wear? All these factors help you to decide who your target audience is. Once you are sure about the target audience, you can have a company name that will appeal to them. For instance, if you have a clothing brand name like “Attire,” it denotes that you might be providing a clothing line for both men and women. If you are aiming at kids’ clothing or gender-specific clothing, you might have to get more specific in the name. Hence, it would help if you narrowed down the target audience to decide on the name.
- The kind of clothing
Are you trying to bring about a revolution in the clothing line for women and men? Are you planning to bring about colors that are not common and dress in unconventional patterns? If yes, then you should select a name that reflects this element. It’s because when you have a name that gives people the impression that you have something above the ordinary, the correct audience will arrive at your store, both online and offline. Additionally, if you are going to specialize in a specific material, that should also reflect in the name. For instance, if your brand is going to specialize exclusively in winter and leather garments, the name should carry a hint of it.
- Decide on the brand personality
Usually, the clothing brands come with a personality, especially the designer. That’s the reason some of the popular clothing brands are named after the designer. Hence, it’s essential to decide the brand personality. For this, you need to look at the target audience again and decide who you are catering to and what kind of personality they would like to have. Use this element in the clothing brand name as well.
Clothing brands don’t just come with a persona but also have a presence around them. Clothing brands’ names should encapsulate these elements for the customers to get drawn to them.
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