It is crucial for your brand’s visual identity to have a well-designed packaging. Packaging design can convey all that and more to a customer who is unfamiliar with your brand. You can express your personality, brand messaging, and product benefits on it.
Brands need every advantage they can get as the retail industry becomes more competitive. The most important of these is good packaging design.
However, the question remains, do packaging design trends matter? What are the benefits of launching a trendy packaging design for a brand?
The underlying reason for any design trend is always customer perceptions and tastes. You can make a customer notice you without a lot of effort by following the boxes packaging trends of 2022.
You can gain insight into customer sentiment by understanding trends, but you should think about how each design style works with your brand before implementing it. Here is a roundup of 2022 box packaging trends to help you understand each trend, its application, and its relevance to your brand. Depending on what you prefer, you can make a decision.
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Packaging’s Top Trends For 2022
Would you like to know how to position your products to attract the most attention in the upcoming year? Is there a particular target audience you wish to better serve and for which you would like design inputs?
let’s get started to 2022 box packaging trends
Designing Packaging in A Vintage Style
It is impossible to outgrow the love of antiques. Vintage design style also gained popularity from the same source. Consumers are drawn to vintage design styles because they are familiar and evoke nostalgic memories. The vintage design style will bring you both closer, even if they are unfamiliar with your brand or product.
All generations and walks of life appreciate vintage packaging designs. This is why we expect this to be one of the most popular packaging design trends in 2022.
What is the best way to execute a vintage design style packaging design?
- If your product is relevant to a particular era, you can use imagery from the past or rehash popular packaging designs.
- The colors and palettes of some vintage designs speak specifically to vintage design. Even if the imagery isn’t working for you, the colors may.
- You can add a vintage feel to your packaging design regardless of its shape, style, or material.
Design Your Own Packaging
You can launch your first product or enter a new market at the start of a new year. Keep up with the times by updating your brand’s packaging design. A brand’s packaging sets the tone for its visual identity in the marketplace. Whether you have a good or a bad one can directly impact your sales and revenue.
Packaging Design in The Style of Pop Art
The Pop Art packaging design trend is another packaging design trend for 2022 rooted in nostalgia. No matter where they are, pop culture gives customers a sense of home. You don’t have to tell them about your brand. People will appreciate you a lot more if you say you understand their language. When Pop Art backs you up, first impression barriers are easier to overcome.
Bold colors, large typography, and striking imagery are hallmarks of Pop Art design. These design elements will captivate people even if they are unfamiliar with fandom. This is a win-win trend for packaging design in 2022.
Packaging That Is Sustainable
It can be difficult to design sustainable packaging. In terms of material, printing method, manufacturing technology, and so on, you have many choices to make. You will also have to make these choices based on the type of design you want. There are only a few printing techniques compatible with sustainable packaging materials, so your options for colors and patterns are limited.
However, it can be an enjoyable challenge for you and your team. You should use earthy and neutral colors in sustainable packaging design, along with images and illustrations that indicate what the packaging is for. You will generate interest in your product and compel customers to learn more about it.
Designing Packaging with Unique Shapes
Customers have always appreciated packaging designs that go beyond the typical shape constraints and offer relevant and eye-catching design options. Take a moment to think about it from the customer’s perspective. Which one would you choose? Do you prefer a regular box of product or something with an intriguing shape? A product’s shape will win before its merits are considered.
The design of an offbeat package shape requires attention to composition, placement of text, branding elements, and overall presentation of the product. It is important to make sure that your brand’s logo, product name, and other important details are easily visible on the product packaging. It is also important that the packaging design complements the product’s color.
Color-Based Minimalist Packaging
There was a lot of minimalism in 2021. The same trend is expected to continue in 2022 as well. In packaging design, minimalistic colors will dominate. How does this look?
Packaging designs in 2022 will feature a dominant color instead of a color blend. You must use a single color that is striking enough to attract passersby’s attention and evoke the emotion you want them to feel.
In 2022, supermarket shelves and e-commerce packages will be dominated by brightly colored packages. However, color choice for these packaging designs is completely up to you. Among the factors you can consider when choosing a color are:
- The brand personality you want to convey and the emotions you want to evoke in your customers.
- Keeping up with current design trends and relevant colors. It is also important to keep the colors consistent if you adapt Pop Art or vintage design styles
Packaging With a Luxurious Feel
You can communicate the value of your brand and product to your consumers by designing luxurious packaging. Especially when the product is of high value, this is important. In 2022, we expect this trend to take off heavily because customers now expect packaging to match the product inside. Each step you can take to make unboxing a product a pleasurable experience will score you points.
For this packaging design to be effective, you must pay attention to packaging material, texture, printing techniques, colors, and font style. You can create an unforgettable luxury packaging design using embossing and engraving techniques. Use a typeface that reflects the tone well and is appropriate and conservative.
For a luxury product aesthetic, you can also incorporate fine art principles into your packaging design.
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