Pottery Brand takes Lily Pulitzer into new territory

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Pottery Brand takes Lily Pulitzer into new territory

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San Francisco – The colorful motifs of resort wear brand Lily Pulitzer are moving into new categories and nameplates at Pottery Barn.

The collaboration that began in 2018 has expanded into Pottery Barn Kids and Pottery Barn Teen, which just launched décor, textiles, sleepwear and water bottles in Lily Pulitzer’s signature prints.

The new collections reflect parent company Williams-Sonoma Inc.’s commitment to sustainability. Some pieces are made from GOTS-certified organic cotton and water-resistant polyester made from recycled water bottles. Popular prints from the first co-branded bedding collection, including Slathouse Soiree and Mermaid Cove, have been carried over to backpacks and pajamas. The tropical Isla de Coco and Isle Butterfly prints appear on sheet sets and bedding for the first time.

“We are excited to offer new product categories in exclusive prints that bring a colorful interpretation of the Lilly lifestyle to the kids and teen home space,” said Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen.

The new collections are available at potterybarnkids.com/lillypulitzer, and potterybarnteen.com/lillypulitzer.

“[T]his collection is a celebration of sunny days, a happy home and a dedication to making the world a brighter place,” said Michelle Kelly, CEO, Lilly Pulitzer. “The creativity expressed through the teams’ shared design vision is extraordinary — our Lilly prints, patterns, and custom colors are brought to life in beautiful new ways through the expanded and innovative offering.”



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Originally posted 2022-02-15 12:20:33.

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