Macy’s hires Target vet to steer private-label brands

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Macy’s hires Target vet to steer private-label brands

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NEW YORK – Emily Erusha-Hilleque has joined Macy’s Inc. as senior vice president for Macy’s private brands.

She will lead the nameplate’s private brands design organization, including the apparel, center core and home design teams, as well as drive private brand strategy in partnership with Macy’s merchandising and sourcing teams. She will report to Nata Dvir, chief merchandising officer of Macy’s.

Erusha-Hilleque was previously with Target Corp., where she most recently served as the design director of ready-to-wear, young contemporary private label and design partnerships. In that role she was responsible for building, launching and growing the first Gen Z + Culture-focused private label, Wild Fable, and designer collaborations including Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson and Lego.

Dvir said Erusha-Hilleque is joining Macy’s at a key moment in its transformation.

“We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers,” said Dvir. “She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories.”



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Originally posted 2022-03-15 12:52:21.

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