LAS VEGAS – Attendees of this week’s Atlanta Market and the upcoming Las Vegas Market will have the opportunity to interact in person with International Market Center’s newly-launched online marketplace, JuniperMarket.
The IMC will host market kickoff events and host JuniperMarket experience centers for current users and new registrants during the two markets.
“We approached the online marketplace from the perspective of a company that’s been connecting buyers in B2B wholesale for many years,” said Bill Furlong, Juniper CEO, in a recent press conference. “The cornerstone categories are the ones where IMC has been a leading marketplace for a long time: home décor, furniture, gift and lifestyle.”
Furlong said the IMC’s approach to JuniperMarket was to build an online marketplace that makes the businesses of buyers, vendors and agencies stronger and not to displace or disrupt them.
“Our goal is to leverage technology to make it dramatically easier for buyers and sellers to discover, connect and transact with one another,” he added. “Online and physical marketplaces work well together and deliver more value together than either of them do on their own.”
The new marketplace offers more than 1,500 brands with a total of more than three million SKUs of which 50% are home brands, 40% are gift brands and 10% are apparel brands.
Similar to the in-person market experience, JuniperMarket allows sellers to assign buyers a representative to discuss merchandise selection and get assistance with payments, shipping and other logistics.
“We knew from years of experience in wholesale, and from extensive research in our vertical industries, that relationships are the fuel for B2B commerce,” said Bob Maricich, IMC CEO. “JuniperMarket is built to be inclusive to sales reps and flexible for all.”
IMC has been working on this initiative since 2017, according to Dorothy Belshaw, IMC executive vice president, chief customer and marketing officer.
“We have built a skilled team of 220 and growing developers, engineers, architects, customer success agents, sales people and marketing executives,” she said. “They are located all over the US, some in physical offices and some working remotely to develop and deliver the necessary solutions.”
The benefits that the new marketplace offers for buyers includes access to a depth of brands and products that can be searched, browsed, filtered, saved and shared. Buyers also have the ability to compare pricing across brands and compare volume discounts, according to Furlong.
“For sellers, the new marketplace offers access to the more than 600,000 total contacts in the IMC universe,” he added. “It also offers unparalleled access to reach the most attractive possible group of buyers, the 250,000 who attend IMC’s 26 physical markets throughout the year.”
New sellers and new products are added daily to JuniperMarket, keeping offerings fresh year-round, and enabling buyers to diversify assortments and maintain a competitive edge in their stores, according to the IMC.
Another advantage is the ability to integrate JuniperMarket and JuniperCommerce, the suite of SaaS tools for sales automation and commerce which offer more efficient ways to manage product data, share that data with others, and access expanded insights.
“JuniperMarket and JuniperCommerce together create a commerce ecosystem which simplifies wholesale connections and transactions, giving buyers and sellers a better chance to win,” added Furlong.