78% of the individuals see different videos on a weekly basis, while 55% of them watch videos regularly. Over 81% of businesses depend on videos as the most effective marketing tool.
Viewers claim that they absorb and also remember 95% of the messages delivered in the form of videos. 54% of the customers demand more visual content from businesses they are interested in. 6 out of 10 people like watching online videos instead of TV. And by the end of 2022, the number of online visuals crossing the internet every second will be as close as 1 million.
The statistics provided above make good sense why more and more businesses are jumping into the video marketing bandwagon. But simply creating videos and posting them online is not sufficient.
You must know how to use them effectively. They will not magically increase the visitor count on your website or the conversion rates, and you must plan it out properly for your video marketing strategy to work.
Here are some crucial steps in using video marketing to grow your business:
1. Have an Action Plan
You must be clear on what you want your video to achieve. This will help you create a useful marketing video that puts your message across and instantly delivers desired results.
Do you want your video to promote a certain product or service, or do you want to show your company’s work culture through a video? Whatever you are trying to achieve, develop and script down the right video marketing plan.
As per studies, 33% more goals are achieved by businesses that create and script a clear action plan as compared to those that don’t. Once there’s a video marketing plan in place, it is crucial to give consumers something memorable so they will like to support your brand.
2. Leverage the Power of Live Videos
Live videos are 100% authentic, and this is what captivates the followers. Businesses cannot fake things when they go live, and people can easily connect to your brand in real-time. And these are things that make live videos more powerful and effective.
Also, the view time of live videos is 3X longer than pre-recorded videos. Human beings always like connecting with other humans, and that is why when there’s a real person on the screen representing a business, the whole thing is much more effective.
It is best to implement live videos using YouTube Live, Instagram Live, and Facebook Live.
3. Promote Your Videos On All the Social Media Channels
Once you have made a compelling and quick marketing video, it is time for you to share it with the entire world. And what better way of doing it than using the different social media platforms?
You make a powerful video marketing strategy when you place video and social media in the same line. This is why 88% of marketers say they plan to use videos as marketing tools on different social media platforms.
The first place where you must share your brand video is on the company website, and this helps create engagement with your website and drive customer traffic at the same time. Next, try adding your content to emails and landing pages to increase conversions by around 80%.
Once you are done with this, promote your content everywhere on social media, such as Twitter, Instagram, and Facebook. This will increase your reach and your conversions as well.
A good example of social media video marketing at its best is Plump It, the brand that creates transformative formulations for enhancing natural beauty. The brand widely deals in social media advertisements that grab attention.
Its sweet and short videos introducing its lip plumper products are excellent and one that you cannot help but stop scrolling through.
4. Email Marketing: Do Not Miss Out on This!
Including videos in email marketing, the click-through rates of your emails will increase by 50%. So, it works to spice up email marketing campaigns using videos. Video emails hook the viewers instantly and help brands deliver their intended message faster.
Also, the audiences do not need to put in a lot of effort to understand the brand message delivered through emails. So, there are higher chances of the audience engaging with your message.
Using an online video editor is wise here because online video editing tools provide feature settings that allow you to easily embed videos in your email marketing campaigns.
5. Be a Storyteller
There is no other better medium to narrate your brand story than videos. Irrespective of the social media platform you pick to post your video, they generate 1200% more shares than images and text combined.
Videos indeed help people retain more information, but at the same time, videos also instantly trigger emotions. People will not read about your business in the same interesting manner as they will watch about your business.
So, take videos as an excellent opportunity to narrate your brand story to potential customers. You can use a short video to tell a small story about your company culture or your products or a long video to put across your organization’s history. The choice is all yours!
With people’s dependence on their mobile phones and short attention spans, videos are the perfect way for businesses to deliver their intended messages effectively and quickly.
Take the example of IBM here. This American multinational technology corporation uses videos to explain the complex technology of its products and services in a fun and straightforward manner.
The organization creates amazing explainer videos allowing it to break down the user interface of its software and make it simple so even non-technical audiences can get a clear understanding of the topic.
The branded language that IBM uses in its videos is also worth noting. Its videos are designed for enterprise-level viewers, with the messaging and the language used right on point to strike the level of such professionals.
The Bottom Line
To conclude, a lot goes into using video marketing to grow your business. It is not just necessary for you to plan an effective video marketing strategy; script a concise and compelling story, and promote it everywhere. Also, consider the financial investment and the time it takes to do all this.