New York – Mainstream International has inked a multi-year license agreement with B. Smith Enterprises.
The agreement covers kitchen and table linens, including pot mitts, mini mitts, pot handle covers, tablecloths, placemats, runners and napkins. The pieces will debut on Target.com in spring 2022.
“The B. Smith brand has a proven retail track record and a loyal following,” said David Bennett, co-founder, and president, Mainstream International. “B. Smith was a visionary with a global perspective and appeal. She made her guests feel special and our new B. Smith collection reflects that.”
Smith was a Black-owned business pioneer, restaurateur, television host, author and cover model. She died in 2020 from early-onset Alzheimer’s. The collection will reflect B. Smith branding by offering accessible, inspiring design themes that fuse popular aesthetics from across the globe.
The three debut styles will include the brand’s signature Afrasian concept, which merges core African and Asian design elements; Spice, a fashionable home-warming style with global undertones designed for sharing and letting everyone know they are welcome; and Indigo, a modern classic with an easy elegant look that reflects the brand’s founding principle, “Whatever you do, do it with style.”
“Mainstream International is known for providing the type of high-quality, on-trend products that are a right fit for the vision Barbara and I had for her namesake line of home décor products,” said Dan Gasby, CEO and co-founder, B. Smith Enterprises. “Together we will empower the home decorator with stylish, functional, top-quality options for hosting and entertaining at an affordable price point.”
The B. Smith brand of consumer products includes bedding, tabletop and serve ware. To date, the B. Smith line of home goods has generated more than $1 billion in sales in partnership with top manufacturers and retailers, according to B. Smith Enterprises.